theBar.com

Master the Mix 

With cocktail culture going mainstream we tranformed a simple recipe site into a destination for the movement. By simply asking "What'll you have?" we made it simple for people to not only explore and find recipes, but to give them the confidence to make cocktails that rival ones made by the best mixologist in the East Village.

Photography

Website

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Selected Works

Maspeth x St. JohnsDesign, Campaign
NUIOBrand, Launch Campaign, 360
theBar.comBrand, Relaunch
PanasonicGlobal Website
AMFFBrand, Relaunch
EquitableCampaign
American ExpressBranded Content, Product Launch
MaspethBranding, Design