Maspeth x St. Johns
Hustle
How do you connect a 75-year-old community bank in Queens to a Gen Z audience? Launch a debit card with Big East darling St. John’s University through a campaign that embraces the best of both worlds.
For Gen Z, side hustles are a way of life. “The Card with Hustle” honors their big ambitions and budget-conscious approach by positioning MFS as the bank that’s got their back. Gen Z is on the move. It’s time for a card that keeps up.
Launch Campaign
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Card Design
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Website
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OOH
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Selected Works
Maspeth x St. JohnsProject type
NUIOProject type
theBar.comProject type
AMFFProject type
EquitableProject type
American ExpressBranding
MaspethProject type