AmEx
B2B
Bringing clarity and connection to their merchant-facing communications—developing branded content and product storytelling that turned complex financial messages into engaging, human-centered narratives. The work combined real voices, relatable moments, and dynamic design to build trust and keep the brand accessible.
Branded Content
We developed a video series hosted by then-CMO Leslie Berland, spotlighting real small business owners across the country. Through their voices, we highlighted the tangible benefits of accepting Amex—bringing authenticity, warmth, and credibility to the brand’s longstanding merchant relationships.
Product Launch
Launching a complex financial product demanded clarity without sacrificing engagement. We crafted a narrative that balanced essential details with human moments small business owners could relate to. Using dynamic infographics and an upbeat tone, the video delivered an informative yet energetic story—making the product feel accessible, useful, and aligned with real business needs.
Selected Works
